We're on a mission

Trail makes operations effortless for everyone

We're part of a new generation of connected apps for business, each of which does one thing really well.

We're uncompromising in our focus on the site and team experience. If it works for them, it works for the business.

And above all we believe in the power of technology to make working lives easier.


The Story

Founded in 2014, Trail moves at breakneck speed to meet customer demand. The team brings sector, technology and design experience to an industry crying out for innovation.

With product market fit, investment and loyal customers behind us, the team are now completely focused on delivering that single vision: Effortless Operations for Everyone.

Joe Cripps

Managing Director & Co-founder

Joe lived and breathed hospitality & retail technology for 15 years. Starting at Fourth, he went on to transform systems at Pret, Itsu and other highstreet names. Frustrated by the pace of sector innovation, he became determined to drag the industry into the 21st century.

Wil Grace

Product Director & Co-founder

Wil brings consumer-grade products to the enterprise world. He helped shape products for the BBC, Sky and Emirates at award-winning digital agencies in London. He now preaches user-centered design principles in a sector that’s crying out for it.

From the blog

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Join us on the Trail

We’re always on the look out for like-minded people. If you want to join a fast-growing startup and work with a super talented team on real world problems, check out the roles below.

For a peek at life on the Trail check out our 2016

Our Investors

Trail has raised over £1.5 million from institutional and angel investors

Find us on AngelList

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