Brand standards software for hospitality
Brand standards software: picture the same standard, actioned at every site, every day.
You’ve already developed the winning formula. Now see it brought to life in every single one of your sites. Consistently.
Over 300 million tasks completed with Trailapp
Build the standard once, roll it out everywhere
Build your templates once. Then push your plan out to every site instantly. From daily schedules like opening and closing checklist to annual audits: you build your hospitality operations standards then see it actioned everywhere. Trail works on any device, meaning live updates in real-time so you know what’s being done and when.
And what’s more, Trail is priced per site, per month. Meaning you can have unlimited users per site at no extra cost. Perfect if you’ve got big teams to keep tabs on.
See which sites are executing the standard
Struggling to get multi-site visibility and consistency across your sites? Maybe you have a couple of sites that are always smashing it, but there are inconsistencies elsewhere. With daily scores, trend comparison, and the ability to filter by site/area/exception, with Trail’s features you can get real-time, live updates on what each site is doing. And spot the trends. So you can make changes before an issue becomes a problem.
With our multi-brand consistency software, head office has visibility of what each site is up to without having to step in the car.
Why brand drift happens. And how Trail stops it
Switch to Trail for a better way to run sites and stay fully compliant. Picture teams being given a list of simple tasks to complete on their tablet or phone. And the results instantly accessible to you. So you can see in real-time where every site is at. Vital for everything from getting ready for EHO inspections to maintaining consistent brand standards across your franchise operations.
Spend less time chasing and more time doing what you need to be doing.
With Trail pricing being simple and transparent, it’s easy to see how much you can save.
The standard you set, kept every day
Try it free for 14 days with no card required or let us show you around first.
Frequently asked questions
How is Trail different from a compliance tool?
Trail is different from a compliance tool as it enforces brand standards, not just legal minimums. The standard is whatever you define it to be. Take a look at our templates to give you inspiration and then create your own to make sure everything you want for your brand is actioned across every site.
Can I roll out a new standard to all sites at once?
Yes, you can roll out a new standard to all sites at the same time. Build a task template then push it out to every site instantly.
How do I know which sites are following the standard?
It’s easy to see which sites are following the standard you’ve set as you’ll have access to daily scores and trend comparison. You’ll also be able to filter by site or area. And receive digests straight to your inbox. So you can spot issues before they become issues.
Does Trail work for franchise networks?
Yes. Trail is ideal for franchise networks as it helps you to create a set of brand standards that can be followed by every single site. It also gives you direct visibility to see which sites are performing, and which might need some more support. See our franchise page for more information about how Trail can help you today.
How long does it take to set up?
Setting up Trail takes just a few moments. Trail is self-configurable. There’s no mandatory consultancy, no set-up fee. And you can import any existing paper checks free of charge. Choose from pre-made task templates or build your own custom digital checklists for your sites right away.